The presentation covers:
- Exploring how international brand Amouage ‘travels’ and how the experience subtly adapts to each new store’s location
- Developing a new Factory and Visitor Centre experience in Oman and charting the brand’s journey from Muscat to Rome, via Kuwait
- Understanding Amouage’s customer interfaces with the brand – the factory, visitor centre, retail and the online experience
Originally presented by David Crickmore, CEO of Amouage and Raj Wilkinson, Creative Director of JHP at the POPAI Retail Experience Conference on 6th July 2016 in London.
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