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Creating a 'buzz' in retail by Pladis Global

How the omnichannel experience for McVitie’s, in partnership with Britain’s Got Talent, was effective in winning in store

McVitie’s, a Pladis Global brand, presented on how they leveraged the power of a partnership to secure space, and sales, in store.

As the number 1 brand of biscuit and top family entertainment programme the partnership was a match made in heaven to promote moments to be shared.

The presentation covers the ingredients for success from the importance of an on-pack promotion, the design of elements and how it could be rolled out in store through the use of modular elements.

This was the biggest activation in Pladis history (so far!) and achieved some great results including 145 million impressions in store and generated 100k competition entries.

Download the presentation for the full story about what worked and learnings for next time.

This presentation was given at the POPAI Retail Marketing Conference 2024 by Michele Dainty, Head of Shopper & Display, Pladis Global and Sam Buccilli, Account Director, DS Smith Retail Marketing.

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