Author: Pladis Global
Document Type: Presentation
File Size:
Publication Date: 27 February 2024
From Event: Retail Marketing Conference 2024 on 29 February 2024
How the omnichannel experience for McVitie’s, in
partnership with Britain’s Got Talent, was effective in winning in store
McVitie’s, a Pladis Global brand,
presented on how they leveraged the power of a partnership to secure space, and
sales, in store.
As the number 1 brand of biscuit
and top family entertainment programme the partnership was a match made in
heaven to promote moments to be shared.
The presentation covers the ingredients
for success from the importance of an on-pack promotion, the design of elements
and how it could be rolled out in store through the use of modular elements.
This was the biggest activation
in Pladis history (so far!) and achieved some great results including 145 million
impressions in store and generated 100k competition entries.
Download the presentation for the
full story about what worked and learnings for next time.
This presentation was given at the POPAI Retail
Marketing Conference 2024 by Michele Dainty, Head of Shopper & Display,
Pladis Global and Sam Buccilli, Account Director, DS Smith Retail Marketing.
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