This presentation looks at the Future of Shopper Marketing is human-centric.  

  • Despite unprecedented technological advancements and a changing world, shoppers basic needs remain; cost, convenience, choice and customer service.
  • Expectations of their retail experience though, has utterly transformed.
  • It is vital that that one thing is not forgotten in retail; shoppers, customers, consumers – are all human.

Originally presented by Robert Flavin, Director-Strategic Planning, V360 at Irish Breakfast Seminar on 07 November 2019.

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