Author: TUI
Document Type: Presentation
File Size:
Publication Date: 6 February 2015
A case study presentation on the development of Thomson Holiday’s digital store.
How it has integrated technology effectively and the importance of people.
The presentation covers:
- Transforming the whole customer journey
- Why invest in a digital store
- Summary of digital store principles
- Bluewater Holiday Design store
- Key learnings and rollout
Originally presented by Doug Glenwright, General Manager – Retail Transformation
for TUI Travel Plc at the POPAI Annual Retail Marketing Conference on 5th February 2015 in London.
NOTE: There is only a member version of this document available. To access this login and/or become a POPAI Member.