A case study presentation on the development of Thomson Holiday’s digital store.
How it has integrated technology effectively and the importance of people.
The presentation covers:
- Transforming the whole customer journey
- Why invest in a digital store
- Summary of digital store principles
- Bluewater Holiday Design store
- Key learnings and rollout
Originally presented by Doug Glenwright, General Manager – Retail Transformation
for TUI Travel Plc at the POPAI Annual Retail Marketing Conference on 5th February 2015 in London.
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