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DIGITAL STORE DEVELOPMENT BY TUI

A case study presentation on the development of Thomson Holiday’s digital store.

How it has integrated technology effectively and the importance of people. 

The presentation covers: 

  • Transforming the whole customer journey
  • Why invest in a digital store
  • Summary of digital store principles
  • Bluewater Holiday Design store
  • Key learnings and rollout

Originally presented by Doug Glenwright, General Manager – Retail Transformation for TUI Travel Plc at the POPAI Annual Retail Marketing Conference on 5th February 2015 in London.

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