Author: BBG, Co-op & Threefold
Document Type: Presentation
File Size:
Publication Date: 4 May 2022
Co-creating around Sustainability
Developing true co-created Supplier + Customer activation
Creating a full 360 activation to maximise Shopper engagement
Assessing the Sales impact of Sustainability comms
Presented by: Anthony Jackson for Co-op, Charlotte Davis, Threefold & James Waterworth, Head of Trade Marketing at BBG
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