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SHOPPER ENGAGEMENT - A CASE STUDY BY COLART

This presentation is about shopper engagement.  

It covers:

  • How do we future proof for the 360 comms generation
  • Putting the shopper first
  • The benefits of product space versus communication space

Originally presented by Amelia MacDonald, Head of Retail Experience, Colart at POPAI Retail Experience Conference on 18th June 2019.

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