Author: Benetton
Document Type: Presentation
File Size:
Publication Date: 27 February 2024
From Event: Retail Marketing Conference 2024 on 29 February 2024
Benetton
presented on how technology can be used to engage customers and generate
emotions that in turn create memories and brand loyalty.
Benetton
shared examples of executions that they had used within their stores and
windows to create memorable experiences for their customers. By incorporating
physical engagement through the use of technology and sensors, Benetton turned
their windows in to a ‘stage’ to attract attention and encourage people into
their stores.
This
presentation was given at the POPAI Retail Marketing Conference 2024 by Giovanni Flore, Digital Signage
Manager at Benetton Group and Daniela Caravaggi, Customer Experience Manager at
M-Cube.
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