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TIMBERLAND CARNABY STREET, A PURPOSE-LED PLACE BY TIMBERLAND & DALZIEL & POW

A presentation looking at Timberland Carnaby Street.

It covers:

  • Nature Needs Heroes: a closer look at Timberland’s sustainability credentials and new brand campaign
  • What is a ‘purpose led place’ for Timberland? An introduction to the client and the brief.
  • How the project came to life in the planning stages.
  • Outcome: what Timberland have achieved with their new purpose-led flagship?

Originally presented by Melissa Rotta Loria, EMEA Brand Marketing and Creative Director for Timberland and David Dalziel, Creative Director at Dalziel & Pow at POPAI Retail Marketing Conference on 13th February 2020.  

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