One brand. Endless retail experiences by Garmin & Displayplan
"One brand. Endless retail experiences"
- Delivering a single brand message for a complex product range across a complicated EMEA regional retail channel.
- The Garmin MID system: providing a framework for success. Strategic, tactical & connected.
- Results; retail experiences that perform.
This presentation was originally given at the POPAI Retail Marketing Conference on 8th February 2023 by Thomas Svedman, EMEA Merchandising Manager, Garmin &Leon Turney - Retail Experiences Director, Displayplan.
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