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SHOPPER INVESTIGATION - ELECTRONICS BY POPAI UK & IRELAND

Electronics play a huge part in our lives. From switching on the kettle for our morning cup of tea to relaxing in front of the TV in the evening, most of our daily activities use some form of electronic product. 

With so many retailers - on the high street and online - to choose from, how do shoppers decide where to make their purchases?

Our report investigates which retailers are the most switched on in order to convert shoppers into customers. 

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