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THE ROLE OF SENSES IN BUILDING HUMAN-CENTRED CUSTOMER EXPERIENCE BY STYLE PSYCHOLOGY

Originally presented by Kate Nightingale, Consumer Psychologist at Style Psychology on the 3rd November 2016 in Dublin.

The role of senses in building human-centred customer experience:  

  • What is human-centred customer experience?
  • 95% of human decisions are subconscious
  • The powerful influence of senses on consumers’ subconscious minds

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