Author: Style Psychology
Document Type: Presentation
File Size:
Publication Date: 3 November 2016
Originally presented by Kate Nightingale, Consumer Psychologist at Style Psychology on the 3rd November 2016 in Dublin.
The role of senses in building human-centred customer experience:
- What is human-centred customer experience?
- 95% of human decisions are subconscious
- The powerful influence of senses on consumers’ subconscious minds
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