EE’s future face of retail - Studio and Experience Formats by EE

EE presented on their visionary new family of store formats that are part of EE’s new brand and retail strategy as they seek to reinvent the role of retail in the telco industry.  

The stores have been designed to empower customers with the best connectivity and technology solutions for their whole connected life and feature different zones for demos and gaming.

From the EE Studio in London to EE Experience Stores throughout the country they have seen a 35% uplift in footfall with the new designs.

Download the presentation for the full story.

This presentation was given at the POPAI Retail Marketing Conference 2024 by Jo Leighton, Store Design Manager, EE and Richard Bennett, Creative Director, Dalziel & Pow.