Author: EE
Document Type: Presentation
File Size:
Publication Date: 28 February 2024
From Event: Retail Marketing Conference 2024 on 29 February 2024
EE presented on their visionary new family
of store formats that are part of EE’s new brand and retail strategy as
they seek to reinvent the role of retail in the telco industry.
The stores have been designed to empower customers
with the best connectivity and technology solutions for their whole connected
life and feature different zones for demos and gaming.
From the EE Studio in London to EE Experience
Stores throughout the country they have seen a 35% uplift in footfall with the new designs.
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the presentation for the full story.
This presentation was given at the POPAI Retail
Marketing Conference 2024 by Jo Leighton, Store Design Manager, EE and Richard Bennett,
Creative Director, Dalziel & Pow.
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