Author: GDR Creative Intelligence
Document Type: Presentation
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Publication Date: 1 October 2015
A presentation that looks at brands that speak their customers language.
Innovative brands are communicating with their customers in a way that has real resonance. Circumventing traditional approaches, these brands are using new technologies, experiential campaigns and left-field thinking to have more memorable customer conversations.
Examples are drawn from four customer types: food connoisseurs, pet lovers, jet-setters and those with special needs.
Originally presented by Colin Gentry, Innovation Researcher at GDR Creative Intelligence at the POPAI Autumn Seminar on 1st October 2015 in Manchester
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