A presentation looking at rebrand of Skopes.
- Rewriting the rules for men's tailoring
- Transforming a 70 year old brand
- How this was rolled out to a new store concept and across all touchpoints
Originally presented by Ashley Hodge, Associate Design Director, Graphics, Dalziel & Pow at POPAI Retail Marketing Conference on the 7th February 2019.
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.