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SKOPES: REIMAGINED FOR A NEW ERA BY DALZIEL & POW

A presentation looking at rebrand of Skopes.   

It covers:

  • Rewriting the rules for men's tailoring
  • Transforming a 70 year old brand
  • How this was rolled out to a new store concept and across all touchpoints

Originally presented by Ashley Hodge, Associate Design Director, Graphics, Dalziel & Pow at POPAI Retail Marketing Conference on the 7th February 2019.

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