Shopper Investigation - Windows

Author: POPAI UK & Ireland

Document Type: Insights Report

File Size:

Publication Date: 26 March 2021

 

Window displays are one of the most effective ways to grab the attention of passers-by, enticing them to come into the store instead of continuing on their way.

In this Shopper Investigation, we look at how retailers are using their windows, what type of displays they are showing and how effective they proved at catching our shoppers’ eyes.

We asked: when it comes to window display, which retailers were the clear  front-runners?

NOTE: There is only a member version of this document available. To access this login and/or become a POPAI Member.

Related To This...