Author: Tesco and Arnold KLP
Document Type: Presentation
File Size:
Publication Date: 22 May 2015
The presentation looks at the Tesco Valentines campaign in 2015.
It covers:
- Using stores as a potent marketing channel beyond their physical footprint
- Surprising and delighting shoppers and creating amplifiable content
- The retailer operations perspective; creating the business case and understanding the impact
Originally presented by Stuart Galvin, Associate Director, Arnold KLP at the Connected Shopper Seminar 2015 in London.
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