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STORES AS A HOLISTIC MARKETING CHANNEL - HOW TESCO SHARED THE LOVE BY TESCO AND ARNOLD KLP

The presentation looks at the Tesco Valentines campaign in 2015.

It covers:

  • Using stores as a potent marketing channel beyond their physical footprint
  • Surprising and delighting shoppers and creating amplifiable content
  • The retailer operations perspective; creating the business case and understanding the impact 

Originally presented by Stuart Galvin, Associate Director, Arnold KLP at the Connected Shopper Seminar 2015 in London.

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