Author: POPAI UK & Ireland
Document Type: Insights Report
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Publication Date: 17 March 2022
Short-run display projects can give brands a little more space and freedom to be more creative and experimental than usual. They can often be a useful device for introducing new products, adding an interactive or experiential element, or simply to try something new.For this Best Practice report, we explored the POPAI Awards archive to find out more about our winners from the past five years in the Short Run – Permanent Display category, asking: in short, who shone?
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