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CONNECTING THE CONNECTIONS - THE SMART WORLD BY YALE AND PHILIPS

Originally presented by Tabitha Morton (Head of Integration, Yale) and Jen Anderson (Consumer Channel Marketing Manager, Philips Lighting) at the POPAI Retail Marketing Conference on 2nd February 2017.

Connecting the connections - the smart world

  • Educating shoppers in the increasingly crowded space of smart/connected devices
  • Working with retail partners to create the best solutions
  • Brands working collaboratively to achieve common objectives

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