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SHELF TO SOFA: HOW BRANDS ARE BRINGING THEIR PRODUCTS TO LIFE POST-PURCHASE BY GDR CREATIVE INTELLIGENCE

A look at how brands are bringing their products to life post-purchase.

Whether that is: 

  • In-store - cash in on brand values after transaction
  • At home - let the product experience unfold
  • Return visit - drive the shopper back to in-store to the shelf

Originally presented by Colin Gentry, Innovation Researcher at GDR Creative Intelligence at the POPAI Winter Seminar on the 3rd December 2015.

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