Author: GDR Creative Intelligence
Document Type: Presentation
File Size:
Publication Date: 3 December 2015
A look at how brands are bringing their products to life post-purchase.
Whether that is:
- In-store - cash in on brand values after transaction
- At home - let the product experience unfold
- Return visit - drive the shopper back to in-store to the shelf
Originally presented by Colin Gentry, Innovation Researcher at GDR Creative Intelligence at the POPAI Winter Seminar on the 3rd December 2015.
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