A look at how brands are bringing their products to life post-purchase.
Whether that is:
- In-store - cash in on brand values after transaction
- At home - let the product experience unfold
- Return visit - drive the shopper back to in-store to the shelf
Originally presented by Colin Gentry, Innovation Researcher at GDR Creative Intelligence at the POPAI Winter Seminar on the 3rd December 2015.
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.