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HOW TO GENERATE ROI FROM YOUR SHOPPER MARKETING SPEND AND A DEEP DIVE INTO HOW CO-OP ARE GENERATING AN ROI FOR THEIR SUPPLIER BRANDS. BY CO-OP AND SHOPPER MEDIA GROUP

A presentation looking at how Co-op are generating ROI for their supplier brands.  

It covers:

  • How shopper media works & the data to back it up
  • How data has validated shopper media at the Co-op
  • How learnings from shopper data can help future campaign planning 
  • The challenges faced in shopper media and the lessons we've learnt in channel effectiveness

Originally presented by Anthony Jackson, Media Centre Manager for Co-op and Joel Hopwood, Co-founder and Chief Technology Officer at Shopper Media Group at POPAI Retail Marketing Conference on 13th February 2020.  

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