A presentation looking at how Co-op are generating ROI for their supplier brands.
- How shopper media works & the data to back it up
- How data has validated shopper media at the Co-op
- How learnings from shopper data can help future campaign planning
- The challenges faced in shopper media and the lessons we've learnt in channel effectiveness
Originally presented by Anthony Jackson, Media Centre Manager for Co-op and Joel Hopwood, Co-founder and Chief Technology Officer at Shopper Media Group at POPAI Retail Marketing Conference on 13th February 2020.
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