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CREATING STAND-OUT AND CONSIDERATION IN A CATEGORY NO-ONE WANTS TO SHOP BY BLUE CHIP MARKETING

A presentation about the Bodyform On-Pack promotion that won a POPAI Award in 2016 in the Temporary Grocery, Convenience & G.M category. 

The presentation covers: 

  • The challenge for Bodyform
  • The brief
  • The solution - integrated through the line
  • Client and trade response
  • The results 

Originally presented by Jess Harper, Account Director at Blue Chip Marketing at the Shopper Seminar on the 22nd September 2016 in Manchester.

 

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