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CREATING INTEGRATED, IMMERSIVE DIGITAL IN-STORE EXPERIENCES BY SIMON BENTLEY

This presentation tells the story of a large digital signage project in Argos, the potential pit falls, lessons learnt and recommendations for the future.

Originally presented by Simon Bentley, Former Head of Store Development and Design at 02 and Store Format Development Manager at Argos, at the POPAI Autumn Seminar on 1st October 2015 in Manchester. 

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