The Helping Brand by GDR Creative Intelligence

This presentation looks at the helpful brand.

 It covers:

- Understanding customer behaviours, capabilities and challenges 

- Providing customers with useful short-cuts

- Creating the right environment for making a sale

 Originally presented by Alex Sbardella, SVP Global innovation, GDR Creative Intelligence at POPAI Shopper Seminar 10th July 2018.  

Sorry, this document is only available to members. If you are already a member, login here.

Contact us for details on membership and becoming a member.