Author: GDR Creative Intelligence
Document Type: Presentation
File Size:
Publication Date: 10 July 2018
This presentation looks at the helpful brand.
It covers:
- Understanding customer behaviours, capabilities and challenges
- Providing customers with useful short-cuts
- Creating the right environment for making a sale
Originally presented by Alex Sbardella, SVP Global innovation, GDR Creative Intelligence at POPAI Shopper Seminar 10th July 2018.
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