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RE-INVENTING THE CAR DEALERSHIP BY DALZIEL AND POW AND ROCKAR

The presentation looks at how the car dealership is being re-invented and how to make the experience more relevant to today's customer. 

  • Current state of play - an age old-retail model
  • Transforming a sector
  • The results - has it delivered?  

Originally presented by Simon Dixon, Founder, Rockar.com and David Dalziel, Group Creative Director, Dalziel and Pow at the POPAI Connected Shopper Seminar 2015 in London.

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