The presentation looks at how the car dealership is being re-invented and how to make the experience more relevant to today's customer.
- Current state of play - an age old-retail model
- Transforming a sector
- The results - has it delivered?
Originally presented by Simon Dixon, Founder, Rockar.com and David Dalziel, Group Creative Director, Dalziel and Pow at the POPAI Connected Shopper Seminar 2015 in London.
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