Welcome to the first In-Store Insights of 2019.
This issue, we turn our focus to the UK drinks industry.
As a nation, do we like to sip a sparkling water or do we
indulge in something stronger? With so many brands
in the soft drink and alcohol market, what prompts our
purchasing? On page 5 we investigate what makes us
say ‘cheers’...and what simply falls flat.
Reassuringly for the retail industry, shoppers do still
love a bricks-and-mortar store. But what truly inspires
and engages them? Our Display Best Practice report
on page 13 reviews award-winning flagship stores and
innovative store designs from the past five years.
And just how convenient is a convenience store? This
thriving sector is becoming increasingly popular, as we
focus more on the top-up shop. On page 19, we check
out who’s buying little but often.
Today, brands must work even harder to achieve real
standout. Our Global Trends report on page 27 explores
how successful brands use product, packaging and
service innovation to highlight their point of difference,
and offer specific, targeted solutions to their shoppers.
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