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THE BENEFIT OF A GREAT VALUE PROPOSITION BY THINK PLAN DO

Originally presented by Sharon Yourell Lawlor, Managing Director of Think Plan Do at the Irish Shopper Seminar on the 3rd November 2016 in Dublin.

The benefit of a great value proposition:  

  • Developing a clear target market
  • Solving your consumer or shopper's problem
  • Why you have to face up to your competition

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