In-Store Insights - Issue 47 by POPAI UK & Ireland

In this issue:

• Display Best Practice - Campaign & Experiential
  Who delivered an unforgettable experience to shoppers?
• Global Trends - Phygital Playgrounds
  Where physical stores are an extension of the digital experience.
• Shopper Investigation - Sports & Outdoor
  What shape is the world of sports and outdoor retail in? 
• Storedits - Shelf Edge
  When it comes to this powerful place for P-O-P, which displays have the edge?