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BEHIND THE LAYERS - A MULTI-SENSORY TASTING EXPERIENCE BY TRACYLOCKE & FERRERO

This presentation is about Behind the Layers - a multi-sensory tasting experience by Ferrero.  

It covers:

- Brand re-appraisal and relevance for today’s consumer 

- An immersive brand experience designed to be shared 

- Amplifying the experience from content to point of sale

 Originally presented by Angus Gibson, Business Director, TracyLocke London and Ian Tweedale, Regional Category Director - Pralines & Thorntons, Ferrero at POPAI Retail Experience Conference on 18th June 2019.  

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