This presentation is about Behind the Layers - a multi-sensory tasting experience by Ferrero.
It covers:
- Brand re-appraisal and relevance for today’s consumer
- An immersive brand experience designed to be shared
- Amplifying the experience from content to point of sale
Originally presented by Angus Gibson, Business Director, TracyLocke London and Ian Tweedale, Regional Category Director - Pralines & Thorntons, Ferrero at POPAI Retail Experience Conference on 18th June 2019.
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