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SHOPPER INVESTIGATION – DISCOUNTERS BY POPAI UK & IRELAND

A clear warning to competitors: do not discount the discounters. 

Once seen as the domain of the cheap but not cheerful, discount stores have made an epic rise in popularity over recent years. Honing in on our love of a bargain, many are now seen as the place to make low-cost, good-quality purchases, offering a large range of grocery, toiletries and household products. With their fortunes set to grow even more over the coming years, it is clear that competitors would be foolish to discount the discounters.

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