This presentation looks at Convenience store shopping in Northern and Republic of Ireland.
We conducted broad fieldwork to get a snapshot of P-O-P display and promotional mechanics used in the Irish convenience sector, carrying out store audits in a range of retailers both north and south of the border.
Our research covered a comprehensive range of external and in-store marketing display materials, including:
- Window displays
- Display types and their locations in-store, including digital equipment
- The use of permanent P-O-P compared to temporary units
- Comparison of branded and retailer units
- Category signage
To compare and contrast the Irish market, data collected referenced a similar piece of research carried out across 11 European countries in 2017.
We also used crowd-sourcing partner app Roamler to send shoppers into stores, asking them more about their convenience shopping habits, discovering what struck a chord with them in-store and finding out about their in-store experience. The full report is exclusive to POPAI members
This presentation was originally given by Anthony Earl, Insights Coordinator, POPAI UK & Ireland at Irish Breakfast Seminar on 07 November 2019.
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.