This presentation looks at Convenience store shopping in Northern and Republic of Ireland.  

We conducted broad fieldwork to get a snapshot of P-O-P display and promotional mechanics used in the Irish convenience sector, carrying out store audits in a range of retailers both north and south of the border.   

Our research covered a comprehensive range of external and in-store marketing display materials, including:

  • Window displays
  • Display types and their locations in-store, including digital equipment 
  • The use of permanent P-O-P compared to temporary units
  • Comparison of branded and retailer units
  • Category signage

To compare and contrast the Irish market, data collected referenced a similar piece of research carried out across 11 European countries in 2017.   

We also used crowd-sourcing partner app Roamler to send shoppers into stores, asking them more about their convenience shopping habits, discovering what struck a chord with them in-store and finding out about their in-store experience. The full report is exclusive to POPAI members

This presentation was originally given by Anthony Earl, Insights Coordinator, POPAI UK & Ireland at Irish Breakfast Seminar on 07 November 2019.  

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