Shopper Investigation - Easter by POPAI UK & Ireland

Easter shopping has always had a strong chocolate focus, with an abundance of traditional eggs alongside other sweet treats and goodies such as themed cakes and hot cross buns. There is also an air of spring in store as retailers use the occasion to mark the new season.


In this Shopper Investigation report, we explore how a range of retailers use promotional activity and P-O-P to boost their seasonal sales and bring a sense of renewed energy and life to their in-store environments.


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