Dopamine Drips by GDR Creative Intelligence
Brands and retailers are delivering micro hits of dopamine to consumers to counter the gloom of the ongoing cost of living crisis.
The case studies highlighted in this report see retailers looking to provide instant feel-good moments that give customers unique new ways to experience a brand.
As the name suggests, the dopamine here is being delivered in small but consistent doses, helping to maximise engagement, keep customers coming back, or simply to get them hooked on the brand in the first place. Retail activations provide vibrant touchpoints that immerse consumers, using digital technology to enhance the experience and allow consumers to engage with their smartphones.
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