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THE CHANGING FACE OF GROCERY SHOPPING - PART 2: FRAGMENTATION IN SHOPPER BEHAVIOUR BY SHOPPERCENTRIC

The Changing Face of Grocery Shopping - Part 2: Fragmentation in shopper ?behaviour

The big weekly shop is on the decline:

  • What does this mean for shoppers and retailers?
  • How is behaviour changing and what is driving the change beyond more small store formats from the big four?
  • What does this mean for loyalty?
  • What are the challenges for P-O-P?

Originally presented by Danielle Pinnington, Managing Director of Shoppercentric at the POPAI Winter Seminar on 4th December 2014 in London.

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