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PLANNING AND COLLABORATION WITH YOUR CUSTOMER IS KEY TO A SUCCESSFUL NPD LAUNCH BY BEIERSDORF

A presentation detailing why it is important to plan and collaborate with the customer for a successful NPD launch: 

  • Why it is important to plan and work with your customer 
  • How our NPD was brought to life in-store 
  • What are the learnings to take into our next NPD launch

Originally presented by Paddy Carmody, Shopper Activation Manager, at the POPAI Sping Seminar on 2nd April 2014 at the Spring Seminar in London.

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