In this Multi-Mission Magnetism trend report, we highlight the power of hybrid retail in the omnichannel era, but also shine a light on new ways the tactic is being used to give consumers more choice over how they shop a physical or digital space.
The purest form of hybrid retail is a co-branded space that lets consumers achieve multiple missions in a single store, while the brands benefit from the increased footfall driven by the partnership. But if the core principle of a hybrid location is the laying on of additional services to create a more rewarding customer experience, in the omnichannel retail era this can be achieved through technology.
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