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THE PROMOTIONAL RAT RACE AND HOW TO WIN BY PZ CUSSONS

A presentation looking at promotional rat race and how to win.  

It covers:

  • Key factors to winning through promotions in store
  • The role of digital in promotions
  • Unicorns really can be magic!

 Originally presented by Marcus Saxton, Business Unit Director, PZ Cussons at POPAI Retail Marketing Conference on the 7th February 2019.

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