Author: PZ Cussons
Document Type: Presentation
File Size:
Publication Date: 8 February 2019
A presentation looking at promotional rat race and how to win.
It covers:
- Key factors to winning through promotions in store
- The role of digital in promotions
- Unicorns really can be magic!
Originally presented by Marcus Saxton, Business Unit Director, PZ Cussons at POPAI Retail Marketing Conference on the 7th February 2019.
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