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ANALYTICS & MEASUREMENT BY SHOPPAR

This presentation looks at analytics & measurement

It covers:  

- Measuring POS and digital signage using analytics 

- Connecting customers to campaigns to empower in-store marketing 

- Establishing key KPI’s to get the most out of retail data

Originally presented by Peter Ward, Founder/Managing Director, Shoppar at POPAI Digital Experience Workshop on 28th June 2018

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