Author: Shoppar
Document Type: Presentation
File Size:
Publication Date: 28 June 2018
This presentation looks at analytics & measurement
It covers:
- Measuring POS and digital signage using analytics
- Connecting customers to campaigns to empower in-store marketing
- Establishing key KPI’s to get the most out of retail data
Originally presented by Peter Ward, Founder/Managing Director, Shoppar at POPAI Digital Experience Workshop on 28th June 2018
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