This presentation looks at analytics & measurement
It covers:
- Measuring POS and digital signage using analytics
- Connecting customers to campaigns to empower in-store marketing
- Establishing key KPI’s to get the most out of retail data
Originally presented by Peter Ward, Founder/Managing Director, Shoppar at POPAI Digital Experience Workshop on 28th June 2018
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.