A presentation looking at why it’s all about sales growth for manufacturers. The challenge of “selling” shopper marketing as a manufacturer and how we can collaborate better to win.
It looks at the changes within grocery retailing, rise of discounters, their unique challenges, tactics supermarkets are using to drive footfall in-store and the big ideas for shopper marketing.
Originally presented by Andy Page, Head of Category Strategy at Goldenfry at the POPAI Shopper Seminar on April 27th 2017.
Sorry, this document is only available to members. If you are already a member, login here.
Contact us for details on membership and becoming a member.