Author: POPAI UK & Ireland
Document Type: Insights Report
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Publication Date: 14 August 2026
Retail Display in an Omnichannel World
As shoppers move seamlessly between digital and physical channels, retail displays are evolving beyond the store to play a wider role in the shopper journey. This report explores how brands can connect physical and digital touchpoints to create more consistent, engaging and effective retail experiences.
It examines the growing influence of Retail Media, QR codes and social validation, while highlighting the continued importance of physical product interaction in building shopper confidence and supporting purchase decisions.
The report explores how retail displays can reinforce digital activity, extend engagement and create seamless omnichannel journeys that ultimately support stronger shopper engagement and commercial performance.
The report is based on the POPAI research ‘The Importance of In-Store Display on Purchase Decision Making’ sponsored by arken POP International and is the third of four reports to be released over July and August 2026.
Download the report today to discover the latest evidence, insights, and practical implications for creating more effective in-store experiences and driving commercial success.
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