Author: POPAI UK & Ireland
Document Type: Insights Report
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Publication Date: 30 July 2026
What makes retail displays effective?
Retail displays remain one of the most influential touchpoints in the shopper journey, bridging the gap between marketing activity and the final purchase decision.
At the point of sale, effective displays have the power to attract attention, simplify decision making and convert shopper interest into sales.
This report explores the factors that consistently influence display effectiveness, from strategic placement and visual impact to clear messaging, operational practicality and sector-specific design.
It examines why successful displays are built around shopper behaviour rather than creativity alone.
Drawing on industry evidence and practical retail insight, the report demonstrates how brands can create displays that not only capture attention but also improve engagement, support the shopper journey and deliver stronger commercial performance across different retail environments.
The report is based on the POPAI research ‘The Importance of In-Store Display on Purchase Decision Making’ sponsored by arken POP International and is the second of four reports to be released over July and August 2026.
Download the report today to discover the latest evidence, insights, and practical implications for creating more effective in-store experiences and driving commercial success.
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