Author: GDR
Document Type: Insights Report
File Size:
Publication Date: 10 December 2025
Retail, hospitality, and entertainment concepts are placing togetherness at the heart of the
experience, creating purpose-built spaces designed specifically for people to relax, play and
connect with friends and family.
These environments go beyond traditional social venues by offering multi-sensory experiences and interactive
elements, presented in thoughtfully designed settings that facilitate genuine human connection.
A wave of newcomers are reimagining nightlife and social gatherings with concepts that move beyond conventional
bars and restaurants. These socially-oriented spaces provide new and innovative ways for people to interact –
whether it is through shared activities, immersive environments or communal experiences – acknowledging that
modern consumers are looking for more from their social time than passive consumption. This is about creating
fresh new contexts where connection happens naturally through participation, play and collective wonder.
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