Author: PepsiCo
Document Type: Presentation
File Size:
Publication Date: 10 September 2025
From Event: Autumn Shopper Seminar on 11 September 2025
Quaker sought to reinvigorate the hot cereals category and
address a key challenge: a cluttered cereal aisle where their brand was hidden. Market
insights revealed a significant ‘white space opportunity’ within the cereal aisle
with many not buying the product at all a total of 71% of Sainsbury’s shoppers
passing the cereal aisle without entering it. To tackle this, Quaker needed a
solution that would grab attention, hold shelf space, and improve
replenishment.
The innovative Quaker Pot Dispenser was the answer. This
gravity-feed system was a game-changer, designed for in-aisle disruption and
stopping power. It features bold, colourful graphics for clear flavour
navigation and enhances pack visibility. The design maximises space efficiency,
holding up to 420 pots compared to 300 on traditional shelving. It also ensures
improved stock rotation, as products are always pushed to the front, and allows
for speedy replenishment with push-release drawers.
Key Takeaways
-
Problem-Solving
Innovation: The case study demonstrates how a data-driven approach,
using shopper and retailer insights, led to a unique solution that
directly addressed a sales growth challenge.
- Effective
In-Store Execution: The gravity-feed dispenser proved to be a powerful
tool for in-aisle disruption, enhancing product visibility and navigation,
which are critical for capturing shopper attention.
- Tangible
Business Impact: The project delivered remarkable results, with a +56%
increase in pots unit sales post-launch on a 10-store trial and
positive feedback from Sainsbury's buyers and store managers who praised
the design and its visual appeal.
- Partnership
and Precision: The success highlights the importance of combining
engineering precision with strong partnerships between brands, retailers
and suppliers to create impactful and lasting in-store solutions.
Download the full case study presentation to see how Quaker
and its partners successfully drove category growth and leveraged innovation
for measurable business success.
Presented by Rebecca Prindiville and Lucinda Wheeler-Mallows
from PepsiCo and Nigel Bromley from Blueshoes at the POPAI Autumn Seminar on 11th
September 2025.
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