The ultimate guide to navigating the digital minefield
The guide covers case studies and expert top tips around the following areas:
Shopper Engagement
A look at touchpoints and triggers for
the modern shopper with a case study from Boots.
Strategy
Objective setting, tool
selection, stakeholder
engagement, setting KPI’s, and considering the total
cost of ownership with case studies from Shell and Unilever.
Planning & Execution
The lifecycle of digital projects, installation, team collaboration, and importance of testing with case studies from Boots and Sky.
Measurement
Measuring the effectiveness of digital
engagement, return on investment, and gauging success with case studies from Sky and Vodafone.
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