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BEST PRACTICE WEBINAR - COSMETICS, BEAUTY, HAIR AND FRAGRANCE

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Topic: Cosmetics, Hair, Beauty & Fragrance

In this 30-minute webinar, we’ll discover what good looks like for beauty and personal care P-O-P. 

*FEATURES ORIGINAL POPAI INSIGHT* 

Beauty and personal care is big business in the UK, with shoppers in this category amongst the biggest spenders in Western Europe. And while the market is clearly saturated, it nonetheless continues to evolve. Supermarkets and discounters are taking a bigger share, shoppers are placing increasing importance on brand values and identity, and retailers are turning to brands to help them keep the in-store experience creative, lively and innovative. 

We’ll take a look at:

  • The shopper's viewpoint - what do they see, what do they buy? 
  • Creating impact in-store
  • Best ways to use lighting to showcase product displays
  • Branding, messages and how to create effective balance
  • Best ways to use space to please the eye and your objectives
  • Performance measurements and ROI 

We’ll also take a closer look at some POPAI award-winning entries from the Cosmetics, Beauty, Hair & Fragrance categories. ‚Äč

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