Shopper Marketing Online Courses

Start with the shopper. Build from there.

Take a quick look inside POPAI’s online shopper marketing training programme and discover the eight key areas that underpin effective shopper marketing – from shopper behaviour and the shopper journey to planning, design, customer engagement, measurement and strategy.

This free taster video gives you a flavour of the practical knowledge and insight available through POPAI’s online learning modules.

Watch the introduction and start your shopper marketing journey by completing the form below.

To continue, complete the fields below with your details and when ready click the Continue button.