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INTRODUCTION TO POP

Introduction to P-O-P eCourse

 

In this module, we will provide an introduction to P-O-P (point-of-purchase) display.

We will discuss the need for P-O-P and define the different types of P-O-P display available to retail marketers.

 

By the end of this module you will:

  • Understand the role of P-O-P.
  • Be able to recognise the advantages and disadvantages of both temporary and permanent P-O-P.
  • Appreciate the different types of P-O-P display.
  • Be able to shortlist appropriate approaches with confidence.

 

The module should take you about 30 minutes to complete.