Introduction to P-O-P eCourse
In this module, we will provide an introduction to P-O-P (point-of-purchase) display.
We will discuss the need for P-O-P and define the different types of P-O-P display available to retail marketers.
By the end of this module you will:
- Understand the role of P-O-P.
- Be able to recognise the advantages and disadvantages of both temporary and permanent P-O-P.
- Appreciate the different types of P-O-P display.
- Be able to shortlist appropriate approaches with confidence.
The module should take you about 30 minutes to complete.