Measuring POP Effectiveness eCourse
In this module, we will focus on developing your understanding of the importance of measuring and working to improve P-O-P display effectiveness.
We will explore methods used to ensure more accurate measurement of P-O-P display effectiveness, exploring the use of POPAI-approved metrics as well as useful research techniques to improve campaign effectiveness and ensure the right P-O-P tools are deployed in-store, to improve commercial performance.
By the end of this module you will:
- Be able to explain the three key display effectiveness metrics.
- Understand the importance of comparing the performance of different P-O-P types.
- Understand the basic principles of test and evaluation.
- Identify appropriate research methods depending on desired outcome.
The module should take you about 30 minutes to complete.