P-O-P Design Considerations 

 

In this module, we will focus on developing your understanding of practical, shopper-led design considerations with P-O-P display development and key elements of visual impact. We discuss the influence of message, colour and key design considerations on the impact of P-O-P displays in-store, along with the use of light, sound and aroma.  

 

By the end of this module you will:

 

• Be able to explain the distinction between different types of P-O-P messages
• Understand how shoppers respond to and interpret the use of colour
• Recognise the key design considerations when creating P-O-P
• Be aware of how displays will be seen in context.

 

The module should take you about 30 minutes to complete.