POP Design Considerations

P-O-P Design Considerations eCourse

In this module, we will focus on developing your understanding of practical design considerations with P-O-P display development.

We discuss the influence of message use, colour and key design considerations on the impact of P-O-P displays in-store, along with the use of light, sound and aroma.  

By the end of this module you will:

• Be able to explain the distinction between different types of P-O-P messages.

• Understand how shoppers respond to and interpret the use of colour.

• Recognise the key design considerations when creating P-O-P.

• Be aware of how displays will be seen in context.

The module should take you about 30 minutes to complete.