Shopper Journey

Shopper Journey eCourse


In this module, we will focus on developing practical understanding of the modern shopper journey.

We will look at the stages through which P-O-P advertising has to take the shopper before they can choose to commit to the purchase as well as how P-O-P integrates within the wider purchasing cycle.


By the end of this module you will:


  • Recognise that the shopper journey extends beyond the store.
  • Explain why traditional shopper journey models are not fit for purpose.
  • Understand the three core steps in the shopper journey.


The module should take you about 30 minutes to complete.