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PATH TO PURCHASE

Path to Purchase eCourse

 

In this module, we will focus on developing practical understanding of the modern path to purchase.

We will look at the stages through which P-O-P advertising has to take the shopper before they can choose to commit to the purchase as well as how P-O-P integrates within the wider purchasing cycle.

 

By the end of this module you will:

 

  • Recognise that the path to purchase extends beyond the store.
  • Explain why traditional path to purchase models are not fit for purpose.
  • Understand the three core steps in the path to purchase.

 

The module should take you about 30 minutes to complete.