Path to Purchase eCourse
In this module, we will focus on developing practical understanding of the modern path to purchase.
We will look at the stages through which P-O-P advertising has to take the shopper before they can choose to commit to the purchase as well as how P-O-P integrates within the wider purchasing cycle.
By the end of this module you will:
- Recognise that the path to purchase extends beyond the store.
- Explain why traditional path to purchase models are not fit for purpose.
- Understand the three core steps in the path to purchase.
The module should take you about 30 minutes to complete.